Best Pomades for Men 2025: A Barber’s Complete Guide to Hold, Shine & Style

Why Pomade Remains the Go-To Styling Product for Men in 2025

Pomade has always played a major role in men’s hairstyles, but in 2025, it’s more essential than ever. As men become more intentional about their appearance and barbers continue to refine their techniques, the demand for quality pomades has dramatically increased. Whether the goal is a clean side part, a textured quiff, a classic slick-back, or a natural matte finish, pomade remains the styling product that delivers dependable results every single day.

What makes pomade so effective is its balance of hold, texture, and flexibility. Unlike gel, which dries hard and flakes, or clay, which leans heavily toward dry, textured looks, pomade gives barbers and clients control without sacrificing movement. It allows hair to stay polished without looking stiff, and it works across all hair types — straight, curly, coarse, fine, thick, or wavy.

Today’s pomade formulas range from shiny to matte, lightweight to heavy hold, and traditional to ultra-modern. Brands like Suavecito, Layrite, Reuzel, Level3, and STMNT have raised the bar with high-performing products that wash out easily, feel light in the hair, and maintain shape from morning to night. This guide breaks down everything you need to know about choosing the right pomade, understanding different formulas, and mastering proper application.

What Pomade Really Is — And Why It Works Better Than Most Styling Products

Pomade is a styling product designed to control the hair while giving it a clean, refined finish. It’s especially effective for hairstyles that require direction, smoothness, or contour. Pomade doesn’t harden like gel or crumble like wax; instead, it keeps the hair in place while allowing adjustments throughout the day.

Pomade is commonly used for:

• Side parts

• Slick-backs

• Combovers

• Pompadours

• Textured and modern styles

• Wavy or curly definition

• Taming frizz on stubborn hair

Because it’s designed to be flexible, it adapts well to quick touch-ups and restyling. That’s part of the reason barbers continue to prefer pomade over other men’s hair products — the finish is controlled, the result is clean, and the look lasts.

Pomade vs Gel — Why Gel Has Taken a Back Seat

Gel once dominated men’s styling, but today, pomade is the preferred choice in most barbershops. The main reason is simple: gel freezes the hair, while pomade supports it.

Pomade gives you:

• Medium to strong hold with movement

• A clean finish without flakes

• Smoother application

• The ability to restyle throughout the day

Gel gives you:

• A hard, crunchy texture

• Visible flaking

• Zero flexibility

• A stiff, plastic-like appearance

Barbers rarely use gel anymore, especially for modern haircuts. Whether the style calls for shine or a natural look, pomade offers a cleaner, more polished finish.

Pomade vs Clay — Understanding the Difference in Finish and Feel

Pomade is often compared to clay because both products are popular in men’s styling. The difference lies in the finish and the type of hairstyles they enhance.

Pomade

• Smooth, controlled finish

• Shine options (from matte to high gloss)

• Keeps hair neat and structured

Clay

• Dry, matte finish

• Adds volume and thickness

• Ideal for messy or textured looks

If the goal is structure, smoothness, or definition, pomade is the better choice. Clay is more suited for natural, effortless looks with volume.

Water-Based vs Oil-Based Pomade — Which One Should You Choose?

One of the biggest decisions men face is choosing between water-based and oil-based pomades.

Water-Based Pomade

This is the most popular option today. It washes out easily, feels lightweight, and gives a reliable hold. Water-based formulas from Suavecito, Layrite, and Level3 are known for their clean application, fresh scents, and all-day performance.

Perfect for:

• Daily use

• Clean, polished hairstyles

• Easy washing and restyling

Oil-Based Pomade

These formulas provide a stronger, denser hold with a classic shine. Reuzel’s Pink and Green tins are favorites among barbers who work with thicker or more stubborn hair. Oil-based pomades take longer to wash out but deliver unmatched structure.

Perfect for:

• Thick or coarse hair

• Classic shine

• Strong all-day hold

How to Use Pomade (Barber Method for Best Results)

Applying pomade correctly is the key to achieving a clean style that stays sharp all day. Here’s the method most barbers use:

1. Start with slightly damp or towel-dried hair.
   Pomade spreads more evenly on hair that isn’t fully dry.

2. Warm the pomade between your palms.
   This activates the product and prevents clumps.

3. Apply from the back forward.
   This avoids heaviness at the front and distributes product evenly.

4. Shape with a comb or brush.
   Pomade pairs extremely well with combed styles.

5. Add a small final layer for detailing.
   A small amount enhances shine and structure.

The Best Pomades for Men in 2025 (Brand Breakdown)

Each brand brings something unique to the table. Here’s what makes the most trusted pomades stand out.

Suavecito Pomade

Suavecito is one of the most recognizable names in men’s hairstyling. The Original Hold and Firme Hold formulas deliver strong control, a smooth finish, and an iconic barbershop scent. Perfect for slick-backs, combovers, and structured styles.

Layrite Pomade

Layrite is known for clean, water-soluble pomades that wash out easily. Their Original and Superhold formulas offer balanced shine and reliable hold without heaviness. Ideal for men with straight or wavy hair who want a refined finish.

Reuzel Pomade

Reuzel offers one of the most diverse pomade lineups. From lightweight water-based options to dense, strong-hold oil-based classics, Reuzel is a favorite among barbers for thick, coarse, or unruly hair.

Level3 Pomade

Level3 delivers a modern pomade experience with strong hold and a lightweight feel. Their water-based formulas dry clean, reduce frizz, and maintain shape without crunch.

STMNT Grooming Pomade

STMNT brings a premium approach to men’s styling with refined texture and modern finishes. Their pomades work exceptionally well for men who prefer clean, editorial-inspired looks.

Choosing the Best Pomade for Your Hair Type

The right pomade depends on your hair type and the style you want to achieve.

Fine or thin hair

• Matte pomade

• Lightweight water-based formulas

• Products that add texture and grip

Thick or coarse hair

• Strong-hold pomades

• Denser textures like Reuzel Pink or Suavecito Firme Hold

Wavy or curly hair

• Medium-hold pomades that define without stiffness

Short structured cuts

• Classic pomades with medium shine

Textured looks

• Matte pomades or hybrid pomade-clay formulas

Most Popular Pomade Styles in 2025

Pomade remains the go-to for many trending styles in 2025, including:

• Clean side part

• Modern pompadour

• Low-shine slick-back

• Controlled messy quiff

• Natural matte crop

• Contoured combed top with fades

These looks stay sharp because pomade provides the right combination of hold, flexibility, and finish.

FAQs

What does pomade do?
It gives the hair control, smoothness, and a clean finish while keeping it flexible.

Is pomade better than gel?
Yes. Pomade avoids stiffness, flakes, and dryness while offering a more natural hold.

Is water-based pomade good for daily use?
Absolutely. It’s easy to wash out and provides reliable performance.

Can pomade work on curly or wavy hair?
Yes, it helps define curls and reduces frizz.

Which pomade is best for thick hair?
Strong-hold formulas like Suavecito Firme Hold or Reuzel Pink.

Is matte pomade good for thin hair?
Yes, matte formulas add fullness and texture.